Digital marketing portfolio
From design and SMM to landing pages and e-mail marketing
Detailed Digital Marketing Portfolio
E-Commerce Projects
“Communications is at the heart of ecommerce and community.” - Meg Whitman, President, and CEO of Hewlett-Packard
SEO
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen
Design Portfolio
“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” – Irene Au
Every great design begins with an even better story.
Trade Marketing Promo
“If You Are Not Taking Care Of Your Customer, Your Competitor Will.” – Bob Hooey
PROMOTIONAL PROGRAM FOR THE DEVELOPMENT OF QUALITY DISTRIBUTION
With a cumulative purchase for the month of the total product range under the brands X, Y, Z for a total amount of 3000 US dollars or more, next month the client gets the opportunity to purchase a choice of positions A, B, C for 15% of the total purchase of promotional goods for the last month . ATTENTION: at least one corrugated box for each position of the bonus product. The customer agrees to sale bonus merchandise to the end consumer. Outlets of categories A, A +, B, B + participate in the promotion.
PROMOTION PROGRAM FOR RETAIL CLIENTS WITH TRANSLATION TO THE END BUYER
With a one-time purchase of promotional goods from the list for a total amount of 1500 US dollars, the client receives a 15% discount (only for promotional goods). After the shipment of the goods, the client broadcasts a discount on the end consumer. The sales representative gives the client the required amount of POSm (price tags, shelf-stoppers, etc.). The program must be a separate application. Outlets of categories A, A +, B, B +, C + participate in the promotion.
QUANTITATIVE DISTRIBUTION PROMOTION PROGRAM
With a single purchase of at least 10 bottles of wine of the names X, Y or Z, the client receives 1 bottle of the same wine. The promotion works ONLY when purchasing the required quantity of at least one product. OFFER MULTIPLE. Outlets of categories A, A +, B, B +, C, C + participate in the promotion
SMM
"Social media replaces nothing, but compliments everything." – Neal Shaffer
“Email has an ability many channels don't: creating valuable, personal touches—at scale.” – David Newman.
Online Marketplace Management
“Ecommerce isn’t the cherry on the cake, it’s the new cake” - Jean Paul Ago CEO L’Oreal
Pay-Per-Click advertising
"If you are on the first page of all the major search engines, then you are ahead of your competitors in online sales." - Dr. Christopher dayagdag
I. Interview
Describe your business
II. Study audience and competitors
Customers & Competitors
III. Search for effective keywords
Let customers find you
Contextual advertising Yandex Direct and Google Ads
If you are the first - you have the sale!
IV. Budgeting
The main thing is not to spend too much!
V. Launch and control
Plan - then start
VI. Reporting
I will not miss anything!
Contextual Advertising Details
Today, there are many resources that help in setting up and controlling the budget of a PPC advertising campaign, for example, elama. In some cases, I also turn to their services, however, it all depends on the details of a particular case.
I maintain daily control over the course of the advertising campaign: control of the budget, editting keywords, improving content – all in order to get the maximum effect from advertising.
Remarketing, or what is called “catching up with a customer,” is an extremely effective feature of an advertising campaign today. Its essence is very simple – the client, entering your site, catches a “pixel”, and your advertisement is shown to him/her in the form of banners on other sites, videos on Youtube, or ads and banners on social networks.
Banner advertising on Google and Yandex is gaining more and more popularity every year. Today, contextual advertising alone is not enough to attract the maximum number of customers – it is already necessary to use banners, gif-animations, and properly configured remarketing to get the desired result.
Today, to attract a large flow of customers, simply personalized advertising aimed at the target consumer is no longer enough. Today, SUPER personalized advertising aimed at various consumer segments is becoming most effective. For example, for a person playing online games, a pizza promotional code is very useful, with a similar advertising message: “Do you play Dota? Special offer for you, a 10% OFF your favorite Dota pizza.” At the same time, another group of consumers who are interested in ordering a large batch of pizzas for the whole company of people can be motivated by the following advertising message: “Waiting for guests? We provide a 10% discount on a SET of 4 pizzas.”
Tailor-Made Digital Marketing
Successful digital marketing portfolio
By 2020, the digital marketing toolkit became so effective that half the resources that would have been spent 10 years ago do not need to be used to successfully complete modern marketing cases.
This is the mission of my professional activity – to use all modern marketing tools to achieve maximum results with minimum costs. And my digital marketing portfolio is to show, how successful can be a good marketing.
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